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How to Find Out if Your Copywriter is Worth Top-Dollar
If you wish to make money on the internet, you are going to need a web site. If you want that website to help you bring in funds, it must be very well written. Unless you're good at copywriting already it's wise to employ someone well-qualified to write the text on your site. A good copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Apparently, not all copywriters are the same. Some of these copywriters have great talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a cinch. The following are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter who is itnerested to create web copy needs to have a site that features their biography, a resume, a couple of samples and anything else they want to share. If they don't have a web site of their own, how are they supposed to help you with your own website? Examine the copy used on this website as well. If you notice lots of mistakes, this is a bad sign.
Do you react well while you read the copy on the copywriter's website? This is more involved than merely finding grammar and spelling errors. Does the text move you to experience any sort of emotional response? Does the web site copy prompt you to like him or her? Does the copy make you want to keep reading and learn more about the person? Does the copy make you eager to employ them immediately? Does the copy make you want to run the other way? Does the copy make you furious? These are all crucial reactions and you should pay attention to them.
Research the writer's's background a bit. Try to look for reviews on online forums and independent websites. It is probable that the only reviews on the copywriter's web site are going to be positive ones. Conduct a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials more info demand your special attention. You should also request the writer to provide you a few references. Be sure that you follow up and really get ahold of those references and ask for an honest opinion from them.
Be sure you spend at least a little time reading samples provided by the writer. You should ask the writer to send you a few more samples that aren't already provided on the web site. This is particularly important if the copywriter claims he or she is an expert in a particular field. If the writing is obscure and reads like a regurgitated Wikipedia article, you better move on.
You have several choices available to you when you're trying to see whether or not to employ a copywriter. You ought to do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.